Sony PlayStation – branding and animation
Strategic brand project for Sony Computer Entertainment (now Sony Interactive Entertainment), to differentiate and highlight their own studios titles, over the multitude of others available. This was not clear to gamers at the point of purchase.
The games their studios develop use the capabilities of the PlayStation platform and technology to the max. Amongst a number of key differences, is the unrivalled levels of rendering and definition, which involves more time and investment to achieve.
100% PlayStation was designed to signal titles that delivered the PlayStation experience at it’s most full-on.
Creative Direction / Design: Martin Brown
Agency: Wolff Olins