NTT – animation: Kamekura’s logo
Stills from animation introducing Yusaku Kamekura’s beautiful NTT symbol to newly merged subsidiaries and their staff. The animation outlines Kamekura’s status as one of Japan's great modernist designers, revealing the equity in adopting such a well considered mark. It details the sublime proportions and geometry of the symbol’s never ending, seamless loop, as well as the meanings held within.

NTT is the world’s largest telecommunications company.
NTT logo design: Yusaku Kamekura, 1985


Creative Directors: Martin Brown and Nick Eagleton
Design and illustration: Sarah Watson
Script: Tom Tytherleigh
Animation: Russell Agro
Music: Malcolm Goldie
Agency: Superunion