Kinderclass was one of three new businesses developed as part of a brand-led innovation project for Mercedes-Benz. The project leveraged the reputation and capabilities of the master brand to create new opportunities beyond vehicle sales. Shown here are selected stills from an animation that outlined the proposed new business, brand name and offer.

Kinderclass – elegant solutions for family mobility – launched as a new retail space at Mercedes-Benz World in Surrey, UK.


Creative direction: Martin Brown
Design: Louise Cantrill and Matthew Haige
Agency: Wolff Olins
(brand innovation team: Klara Eide, Martin Brown, Ije Nwokorie and Nora Adi)