One of the many joys of Europe is the proximity to such diversity, wherever you are within it. The multitude of languages, cultures, landscapes and traditions. The differing design, architecture and art.

We proposed a branding scheme designed to communicate and celebrate this diversity. Letterforms sourced and sampled from all over Europe, forming an almost endless supply for logotype iterations.

A branding scheme as numerous as its rolling stock of 44 trains, and yet remaining distinctly one brand.


Creative Director: Martin Brown
Design: Martin Brown and Ian Osborne
Agency: Wolff Olins