Ericsson – Rubrik font
A bespoke headline font that formed part of a rebranding project for Ericsson. The new font takes its cues directly from the iconic triple lozenge symbol: a stylised E which Ericsson refer to as the ‘Econ’. Rubrik is Swedish for headline.

Creative direction: Martin Brown and Adam Throup
Design: Miles Newlyn
Agency: Wolff Olins