Branding, packaging and communications for Belu.

Belu is a mineral water company that does things differently. They never export to other countries, all their bottles are made using recycled glass or plastic, and they are 100% carbon neutral.

Whilst clearly maintaining their brand principles, we avoided the ‘hippy dippy’ design clichés most commonly associated with many other ethical brands.

The work helped turn a loss making social enterprise into a £3M profit making business, with all profits going to Wateraid.



Agencies: This is Real Art and Paul Belford Ltd