Ataxia UK – branding
Branding proposal for Ataxia UK.
Ataxia is a little known neurological condition that attacks the brain, which in turn disrupts balance, speech and co-ordination. The proposed identity graphically reflected the nature of the condition through multiple, disrupted configurations.
Ataxia UK offer expert advice and support for patients to help manage their symptoms. This is reflected in the hidden grid that the letters fall within, whatever their orientation