Sub-brand designed for From Babies with Love. FAMILY is their corporate business that supplies companies with maternity and paternity gift sets for staff on parental leave.

FAMILY needed to be something different from the master brand, but also clearly endorsed by it.

Continuing the already established postal theme, the identity takes the form of a set of stamps joined in a strip. The From Babies with Love postmark naturally working with it.

The colourful nature of the stamps picks up on the vernacular of children’s alphabet bricks, stacking blocks, and the world of toys generally. The arrow patterns suggest leaving, but also, in time, returning too.