Channel 5 – branding
Channel 5 is the last of the UK’s original terrestrial television channels after BBC 1,
BBC 2, ITV and Channel 4.
Since 5 is the best number to represent as a tally, this proposed identity aimed to set them apart visually from the other channels, who used either numbers or words.
The design responded to the strategy ‘the channel the others dare not be’.
BBC 2, ITV and Channel 4.
Since 5 is the best number to represent as a tally, this proposed identity aimed to set them apart visually from the other channels, who used either numbers or words.
The design responded to the strategy ‘the channel the others dare not be’.